Discovery & Bookings Report 2017

One of the most in-depth industry reports on how travellers from across the globe behave when it comes to discovering the right accommodation options for themselves, and how they like to book them.

Download Now

Why's this one of the most comprehensive insights into the accommodation industry?

Unlike anonymous surveys with questionable data quality, I actually talked to 1500 real travellers across the globe. I took care to keep the demographic, ethnic, lifestyle subsets balanced. This was not an online survey. I talked to each of these people over the phone and some conversations were 30 mins to 1 hour long. The report took 6 months to prepare with two dedicted resources.

  • How do people discover the right hotels today?
  • What makes for a good deal?
  • How much do reviews matter? How are they consumed?
  • Why do travellers call hotels before/after booking?
  • How does alternative accommodations (like B'n'B's) stack up against traditional hotels?

This is a 30 page in-depth report that covers all the above points and much more.

Download the Hotels and Alt.Acco. Discovery and Bookings Report 2017

Before you donwload the report, I'd love to know who you are. Let's say "Hi!"

$
I have also included a step-by-step process on how to conduct rock-solid customer discovery exercises. It is the most comprehensive guide on the topic available online. Hands down!

See how MarHack can transform your travel business.

Learn more